people first

Client: RPA

Purpose: RPA puts people first. Always. And one way they do that is through their company merchandise store, “RPAxGoods.” A few times a year, they release a limited collection and 100% of the proceeds go to a charity. So, whoever buys a shirt or hoodie (or both) looks good AND does good.

Fun Fact: I’ve been apart of two successful collections—one uses my original artwork and was featured in multiple articles, including Adweek.

ADs: Caitlyn Mumaw, Mariah Colon, Cheng Zhang / Co-writers: Nicole Rudden, Sam Woznica