long live the lazy
Client: La-Z-Boy
Purpose: We live in a world of toxic productivity. Taking a break from the hustle gets a bad rep. But we work full-time AND parent full-time—why can’t we be lazy sometimes?
La-Z-Boy is taking lazy back. They’re putting their foot down, so you can put your feet up. And with the comfiest furniture around, they’re the perfect brand to lead this movement…well, this “don’t-movement.”
Fun Fact: 2024 Silver Winners for The American Advertising Awards: Integrated Consumer Campaign (Regional/National) and Television Advertising (Regional/National)
ADs: Ashleigh Friedman, Caitlyn Mumaw / Co-Writer: Tim Morrison / CD: Ariel Shukert
TV
NATIONAL LAZY DAY LAUNCH
DIGITAL
SOCIAL (TIK TOK/REELS)
Visit @lazboy on Instagram for more Reels! :)
Post copy: There’s nothing like a lazy spot with comfort, convenience, and cupholders.
Post copy: Yes, our furniture is as comfy as it looks in the pictures.
Post copy: If you haven’t heard yet, we’re taking lazy back. This #NationalLazyDay marks our first call to inaction. 😌 Because you do a whole lot of adulting and deserve to do a whole lot of nothing. It’s time we normalized lazy moments because you’ve earned them.
Post copy: The week after a long weekend is “ruff.” But luckily, it’s Friday-eve! Be like @___ and get in some lazy time to help you make the finish line.
Post copy: A La-Z-Boy Halloween means spooky ghosts are actually gracious hosts. 👻 Who’s brave enough to spend some lazy time in a haunted house with the Ferndale Reclining Chair? 😅
Post copy: Seems like nowadays, everyone praises perfect, aesthetically pleasing houses. But we think houses should feel like homes. Our furniture is made for real life, not just photo ops. Here, it’s comfort over everything. 🙋